On the occasion of Milans design week, Macef, Salone Internazionale della Casa, proposed Itinerari Virtuosi, an exceptional initiative which offered to the operators of the Kitchenware & Tableware, Home Décor, Gifts and Bijoux sectors a daily guided path for 20 people willing to discover the 4 trendiest points of sales (Dream Factory, Appartamento Lago, Valcucine Milano Brera, Verger) in Brera, one of the coolest neighbourhoods in Milan.
On display the most interesting novelties in the décor and furnishing sectors, as well as in kitchenware, bijoux, and gifts with brand-new fittings that have produced a surprising effect, offering precious hints to trade operators. Not only products, but also ideas to communicate, display goods, receive customers.
Visits have turned into a valuable opportunity for a critical analysis of different design solutions as well as alternatives to the traditional display solutions proposed for shops.
Fiera Milano news n.45 May 2012