E.TECH Experience has been introduced at Fiera Milano, an international biennial on Energy, Electrical installations, and Illumination, which will have its debut edition on 16th – 19th November 2011. Products, but above all services and solutions to generate energy and take it into our homes and workplaces, will be presented, thus replying to one of the greatest challenges of our times: living sustainably, efficiently and in safety.

E.TECH Experience www.etechexperience.com), will present to the press and the sector businesses on the 2nd July, at Spazio Villa in Cernobbio, a strategic partnership with Federazione ANIE, something much desired at Fiera Milano.

“
E.TECH Experience – explains the MD of Fiera Milano, Enrico Pazzali – is the exhibition of the enery supply chain, adopting the most innovative technologies and responding to the ever-more complex and sophisticated end user requirements. This is Fiera Milano’s reply to market demands that clearly emerged from actively listening by businesses, which we conducted together with the Strategic Marketing Committee of ANIE.

An event able to match the product specialisation with the integration of various sectors of the supply chain, a multi-target exhibition, which addresses with equal efficiency the business interested in the product as well as the one focused on system solutions. We are investing a lot in E.TECH Experience, which will strengthen us in the important area of technological exhibitions.

We are particularly proud of two things. The first is that we have created the exact exhibition that the market requested. The second is that we are certain of that fact, because we worked closely with the associations, starting with Federazione ANIE and the wholesalers and distributors of electrical materials Federation".

Three product macro-areas

The trade fair will work with three macro-area products:

- creation and distribution of electrical energy (E.TECH Experience Energy);

- electrical installations components and systems (E.TECH Experience Building);

- light sources and devices (E.TECH Experience Lighting).

Particular attention will be reserved for the production of energy from renewable sources, a section of the exhibition that has been realised in conjunction with Enersolar+ and Greenenergy.

Specialisation and integration

Specialisation does not exclude looking at the big pictures, which will be described across three thematic areas, dedicated to solutions in context, such as for example an intelligent city, or a ecosustainable home, the creation of which necessitates the interaction and intergration of differing products and skills.

A multitarget trade fair

E.Tech Experience is able to address all professionals within the energy supply chain. Undoubtedly fitters and maintanence staff, installers and distributors. But also construction companies, planners, high consumption end users (facility managers, industrial plants, communities, apartment block managers) and the public administration.

Business and training

The businesses’ dynamic workshops will enrich the exhibition, and the conventions to further understand the top themes of the event (energy efficiency and saving, installation safety, sustainability) will increase interest for all at the E.TECH Experience. The conventions will be of central focus in the promotion of the event, whose debut in November 2011 will be "prepared" in the preceding twelve months with a series of congressional appointments.

Fiera Milano news n.27 - july/august 2010