E.TECH Experience begins at Fiera Milano, posing a new and exciting challenge for us, a challenge that more than ever before we would like to consider as an extraordinary opportunity. The challenge is based on the awareness whereby the global crisis is still lingering. Not only do the markets of industrial products and systems remain under pressure, but will inevitably be the last to recover, having to wait for consumption to pick up again (which in truth is already happening) and exports.

On the other hand, it is in difficult times like these that it takes courage to promote new initiatives and investments, because only those who play in advance on the recovery will, at an appropriate time, fully reap the benefits. And here is the opportunity presented by E. TECH Experience.

An opportunity for Fiera Milano, which relies on it to reinforce its strategic technology area and inaugurates with this show, which has an original formula, the reorganization of its fairs division. But also an opportunity - and we firmly believe in it - for the market of the energy sector. For economic importance and technological value, this market plays a major role in the economy, not only Italian but also European. And yet, there was no reference trade show in our country and people had to turn to international exhibitions, perhaps excellent, but whose primary concern is certainly not to support the Italian system.

E. TECH Experience was successfully launched on July 2, in a crowded press conference. Many journalists and many companies attended, thus confirming the great interest in the sector for the initiative. The start could not be more encouraging. We are now getting to the heart of the matter. We expect more than a year of hard work: we will face it comforted by the consensus that companies are showing us and with the determination to make this exhibition a success.

Enrico Pazzali Amministratore Delegato Fiera Milano SpA

Fiera Milano news n°27 july/august  2010