New concept.  More and more international horizon. Continuous field survey. Renewed team and will to go further. Here is the recipe of BIT 2012, the International Fair of Tourism that will be held from Thursday 16th through Sunday 19th February, 2012 at Fiera Milano (Rho). The 32nd edition focuses on operators, travel agents and their needs, to ensure deepening and realization of any business. For this reason, from this year the area of Tourism Collection opened from February 16th through 18th (last day early closing at 16.30), will be exclusively devoted to operators.

The "classical" areas of Italy (regions of the “so-called” Bel Paese) and of The World (international destinations) instead will be opened to operators from February 16th through 19th (from 9.30 to 18.30) and during the weekend also to traveling public.

The offer is completed by the area Bit Technology, concerning the world of technology for online and offline tourism, and a full calendar of events. Among the latter, in particular Bit BuyItaly (17th and 18th February) where 2000 selected sellers will meet 500 exclusive international top buyers from over 50 countries, and the workshop, Bit BuyClub that will devote an entire day, February 16th, to the operators of the European associations: over 200 national and international sellers selected among TOs, travel agencies and marketing consortia will meet 100 national and international buyers and clubs of interest from 11 countries.

But the opportunities for interaction and business will not be only in the event. Bit, present on the main social networks, puts many contact tools and online matching at the operators’ disposal,  first of all the innovative community that is  active all year. Finally, all operators that will get pre-registered will benefit of a pre-event meeting agenda, to begin to know and make products and proposals be known at once.

Read more on: www.bit.fieramilano.it


Fiera Milano news n.42 – February 2012