More than 300 companies from all over the world attend this event. From 2012 to 2015, China expects 20% annual growth in the retail market. In the past 5 years, footwear imports have grown by 293% in terms of value. Currently, the consumption of footwear in China equals to 2, 7 billion pairs, with more than 300 million new potential consumers. The country imports around 33 million pairs with a total value of 864 million dollars. Hence the necessity to host this leading annual event in China, and for the first time outside of Italy, which is usually hosted twice a year by Fiera Milano.
The show was preceded by a press conference which was attended by, among others, the CEO of Fiera Milano, Enrico Pazzali; the president of Anci Cleto Sagripanti; the consul in Shanghai Gabriele De Stefano; the head of Ice Shanghai, Claudio Pasqualucci and the president of the region of Marche, Gian Mario Spacca.
TheMicam Shanghai said Sagripanti has hit the mark. Our long-term objective is to promote business opportunities for our exhibitors and, thanks to our range of high quality products, we strive to become a key point of reference for Chinese buyers in this sector.
Enrico Pazzali also stated: this is a fundamental step in the process of internationalisation of Fiera Milano, in which China plays a key role. We are so certain of the success that theMicam will have here that we have already planned a second edition in October and we hope in the years to come, to be able to open the doors to other categories of exhibitors within the fashion industry sector.
Fiera Milano news - n.54 April 2013