After 67 years, the Congress of UFI - the Global Association of the Exhibition Industry - is back in Milan. It will be held in 2015 at MiCo Milano Congressi, the great convention center managed by Fiera Milano Congressi and located in fieramilanocity area.
UFI was set up in 1925 in Milan to promote the cooperation among exhibition companies and to revitalize the industry after WW1.Nowadays, the association includes 325 organizations, 201 exhibition centers, and 38 associations for a total of 625 members from 85 countries, representing over 4,500 exhibitions. According to UFI estimates, over 30,000 trade fairs are organized worldwide, corresponding to 103 million net square meters and attracting 2,8 million direct exhibitors and 260 million visitors.
The decision to assign the Congress to Milan was made last April, during the meeting of UFI Executive Committee which was held in Shanghai, and will be validated in June by the Association Board in Malmoe (Sweden).
The decision related to the 2015 UFI congress says Corrado Peraboni, Director General at Fondazione Fiera Milano, first Vice President of the UFI European chapter and one of the Executive Committee members testifies once again the importance of Milans trade fair system at an international level, subject to a deep transformation led by Fondazione Fiera Milano over the last decade and implemented in order to equip our country with a congress and exhibition hub capable of facing the increasingly fierce foreign competitors.
Fiera Milano news n.55 May 2013